Business and Cultivation
Goals
Harborside is expanding quickly. With the reverse takeover of FLRish Farms, the company has gone public, representing another pioneering move in the industry. They are now planning to open three new stores and a new grow facility, which means their growers have to keep up. That is the challenge presented to FLRish Farms: continual expansion and higher yields while maintaining the quality, organic product that has made Harborside so successful.
As FLRish Farms general manager Doug Brothers explains, “We want to be a high yield producer but also low cost, and that’s going to be key in the next 12-24 months . . . being a high yield producer of quality, organic, boutique, high end flower. You can’t do that outdoor. You can’t do that with Mother Nature.”
Brothers and his team have clearly mastered indoor greenhouse cultivation and all the benefits it provides. They’ve carefully engineered the space for optimal environmental control, and their decision to equip their greenhouses with the SolarSystem 550 has been part of their strategy for maintaining their position within the industry.
“When you talk to some growers out there in this valley . . . they’re trying to do it without putting in the higher end stuff,” Brothers says. “But you have to look at this as growing an indoor crop.” He argues that cutting corners is a sure-fire way to become an extraction company in the long run. “We want to be a little more boutique,” he says. “Hence why I went with your lighting. I want the light to complement flower. Not complement leaves.”